Sunday, April 8, 2012

Submitting Projects to Magazines

by Kerry at trufflepiglet and PennyDog

Since I began seriously crafting in 2007, I have been published in Bead, Beads and Beyond, Make Jewellery, Crafts Beautiful and I have some projects in the pipeline for Popular Patchwork. I have also been the editor of Popular Crafts Magazine for 15 months so I've been on both the sending and receiving end when it comes to craft tutorials.

Firstly, if you want to get your tutorial published, find out who the editor is for your first choice title and e-mail them directly. Include:
1) A little bit of background about yourself
2) A clear photo (or sketch if you've not made it yet!) of the finished article
3) Briefly surmise the materials needed, skill level and time it takes to make.
4) If it's a jewellery or papercraft item, offer several mini projects using the same style that can be used together as magazines tend to prefer this, so for example three different cards with different messages using the same series of rubber stamps, or a bracelet, pendant and a ring that match.

Keep it short as editors don't have a lot of free time to read through things, they want to know information to the point, and pictures help do that very quickly. Be polite though, it's great if you can use their name in the e-mail.

If you don't get a response within three weeks or you are told that they're not interested at this time, move on and send your project proposal to your second choice publication.

Writing tutorials is a great source of extra income and it can work to promote you as a craftsperson also. There are two kinds of article published in craft titles:
1) Articles submitted by enthusiasts for a fee
2) Articles submitted by shops or book extracts given to the magazine for free in exchange for plugging their newest beading tool, sock yarn or scrapbook paper range.

Unless you own a craft shop or a publishing company, never give away your work for free! There should always be a payment for your work if you are an individual, having your name in print is not payment enough. Depending on the size of magazine you should expect between £40 and £100 for a project that uses 2 pages. Always negotiate this before sending in the bulk work. You should also find out WHEN you get paid, is it the month you send in your work, the month the issue goes on sale or a month after it has come off sale? Be prepared to raise an invoice and also sign a document declaring you own the copyright of the article in some cases.

Different magazines will have different submission guidelines, so please ask if you're not sure or you haven't been told. Most magazines don't really worry about word count as all projects vary widely between one another, but you may be asked to limit each step to 100 words for example. Some may require you give a writer's tip, or an idea to expand on the tutorial. Make sure you do this if asked!

You will have to post your finished item for photography so please expect than and respect the deadline given as magazines have to go to print at a certain scheduled time on a certain date set months in advance otherwise they get fined! If you keep things nice and early you may find yourself on the cover which is a nice added bonus! Ask in advance what the procedure is for returning your item(s) and enclose your address with them for ease.

Hope that helps, good luck!


  1. Brilliant article, Kerry! Thank you :)

  2. Great article. Had never though about doing this!

  3. Lots of good tips, I really want to explore this as a new revenue for me so its great to have all the basics available as until now I didn't really know how to get started. Cx

  4. Brilliant, thank you, I too am looking to go down that route so this has been very helpful. Laney x

  5. Nice clear info there Kerry..thankyou for sharing..;o)x